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GUCCI DIY


A series of illustrations created for Gucci and the launch of their new DIY bag service.






Ophidia Garden
Ink on Paper  2018

Inspired by classic Italian Gardens, with a tiny Elton John painting the letters onto the bag, a gardener picking flowers from the bag itself, and a GG bush labyrinth in the background.

Rocket Man
Ink on Paper  2018


Inspired by Elton's song, as the custom letter styling was taken from a pair of Elton John’s boots. it takes place on Mars as a pilot enters a GG spaceship.One Martian uses a laser gun to customize the ship while another takes her pet crocodile out for a walk.

Hand Painted Mural 
Hong Kong, China 2018


Hand Painted Mural
Shanghai, China 2018


All images ©Jayde Fish 2019 — San Francisco, California